While measuring the true value and effect of brand building activities can be challenging, doing so, nevertheless is vital for […]
How important is a page-one listing on Google and should a top SERP-position always be digital marketers main priority?
To illustrate the importance of marketer being able to read and write web-code the website of a leading SEO-firm is assessed in this post. What I will show is that even a world-class agency makes mistakes and sometimes also lack in their understanding of the web and its related tools and methodologies and the importance for digital marketers to learn how to read and write web code.
Central to a successful marketing strategy is two vital concepts which need to be comprehended by all digital marketers: the Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC).
Pecha Kucha is a format of presentation where you show 20 images which each advance automatically after 20 seconds which forces you to really understand the topic you present and to strip down a presentation to the core and what really matters. In this post, I share some of my experiences of working with PechaKucha’s as a method of presentation
This post discusses how the perception of web design varies between cultures, the importance for designers in today’s global market to ascertain the needs and preferences of their target audiences and how different cultures have distinctive perception models of design.
Keyword research is about recognising customer- and user intent for a product or service and the explicit words and phrases used by the target audience when they want to satisfy that intent. This post present a simple but efficient model for keyword research.
This post gives a brief introduction to digital marketing, how it differs from traditional marketing and why digital marketers need to have a technical understanding web technologies.
This post discusses the differences between responsive and web friendly websites, app development methodologies and the concept of sub-domains from a technical and digital marketing perspective.
This post outlines some of the main differences between the concepts of ‘responsive’ and ‘web friendly’ websites and why it is important for digital marketers to understand the difference.
Personas is an important tool for audience research. In this article, I explain what personas are and common misconceptions in how to use them correctly. I also share a methodology in how to connect personas to personality type indicator frameworks like the Meyer-Briggs.
This post discusses the concept of web personalisation, potential benefits of this methodology from a digital marketing standpoint and some of the implications of a personalised web from the perspectives of society as a whole.
Creating design guidelines for any organisation it is therefore vital to create, not only great designs that solves the business problems for which you are consulted to resolve, but also that you create a design strategy that will be easy for the internal team to follow also after you have left.
In political marketing, microtargeting and personalization of campaign messages have become a well-established communication strategy. What I will show in this post, however, is that personolized design might be of similar importance to win voters in political campaigns.
When building market strategies I have come to develop a model with some basic steps that have proven to work well in my marketing work for multinational brands and campaigns, as well as for small startups.
‘Going viral’ has become the holy grail for marketers and business leaders. However, not all brands and campaigns are suitable for social media and going viral sometimes can become a company’s worst nightmare.