This short guide presents a basic framework for efficient negotiations and is primarily based on leading research by the Harvard Negotiation Project (HNP)  from which many of today’s leading authors of negotiation literature has borrowed their best ideas. Employing this framework in your next negotiation will help you prepare an efficient strategy, bargaining more efficiently and to build profitable, long-term business relationships.
While measuring the true value and effect of brand building activities can be challenging, doing so, nevertheless is vital for […]
To illustrate the importance of marketer being able to read and write web-code the website of a leading SEO-firm is assessed in this post. What I will show is that even a world-class agency makes mistakes and sometimes also lack in their understanding of the web and its related tools and methodologies and the importance for digital marketers to learn how to read and write web code.
This post gives a brief introduction to digital marketing, how it differs from traditional marketing and why digital marketers need to have a technical understanding web technologies.
Efficient marketing planning derives from short- and long-term organisational Objectives and Key Results (OKRs) communicated, not only to constituents of administration and management but also to staff and external partners, such as agencies and freelancers.