In this post, I briefly discuss my process for developing logotypes and brand marks in general and how I implemented this process in the work with creating the project logotype for ‘The Cultural Communication Project of Design.’
To illustrate the importance of marketer being able to read and write web-code the website of a leading SEO-firm is assessed in this post. What I will show is that even a world-class agency makes mistakes and sometimes also lack in their understanding of the web and its related tools and methodologies and the importance for digital marketers to learn how to read and write web code.
Pecha Kucha is a format of presentation where you show 20 images which each advance automatically after 20 seconds which forces you to really understand the topic you present and to strip down a presentation to the core and what really matters. In this post, I share some of my experiences of working with PechaKucha’s as a method of presentation
This post discusses how the perception of web design varies between cultures, the importance for designers in today’s global market to ascertain the needs and preferences of their target audiences and how different cultures have distinctive perception models of design.
This post discusses the importance of incentivizing research participants to enable large scale surveys which have become an important part of academic research enabling small research teams and even individual researchers to perform large scale studies that just a few years ago would have been out of reach for all but a small number of well-funded scholars.
Efficient marketing planning derives from short- and long-term organisational Objectives and Key Results (OKRs) communicated, not only to constituents of administration and management but also to staff and external partners, such as agencies and freelancers.
Personas is an important tool for audience research. In this article, I explain what personas are and common misconceptions in how to use them correctly. I also share a methodology in how to connect personas to personality type indicator frameworks like the Meyer-Briggs.
This post discusses the concept of web personalisation, potential benefits of this methodology from a digital marketing standpoint and some of the implications of a personalised web from the perspectives of society as a whole.
After 20 years working as a designer and ten years as a creative director I have learned the importance of testing every step of a design process and it never stops to surprise me how often designs that I personally find really strong, about half of the times when performing usability- and perception tests, reveals serious problems. What I have come to learn from this is the importance of testing every major iteration of a design on an unbiased audience and never let my subjective opinion solely drive conclusions about a design.
Creating design guidelines for any organisation it is therefore vital to create, not only great designs that solves the business problems for which you are consulted to resolve, but also that you create a design strategy that will be easy for the internal team to follow also after you have left.
Cultural theorist Raymond Williams state’s culture as one of the most complex words in the English vocabulary which not only elaborate over time but also has numerous definitions. Culture also define how design is perceived and the culture of a target audience, therefore, always need to be accounted for in commercial design.
A significant part of my work as a creative director is to evaluate the work of designers and it never stops to surprise me how even some of the world’s largest agencies lacks fundamental knowledge of grid-based design which to a great extent can be blamed on the fact that the grid capabilities of Adobe InDesign is extremely limited and arguably quite useless.
In political marketing, microtargeting and personalization of campaign messages have become a well-established communication strategy. What I will show in this post, however, is that personolized design might be of similar importance to win voters in political campaigns.
One of the most important roles of graphic designers working on editorial projects such as books, articles and magazines have […]
The question whether designers should or should not use the computer when creating and developing ideas is as old as the computer itself and always leads to heated debates in the graphic design academics. In ‘Conversations with students’, Rand argues that designers should use the pen and leave out the computer in the idea generation phase of design projects.
With a job market shifting from print to the web, it should be of highest priority for all educational institutions teaching graphic design that students learn the basics of coding for the web.
How an icon for radical Marxist revolution lost its meaning and became an item of fashion.